What do these statistics tell you?
These suggest
that you cannot make your customers happy without delivering their products
properly. Therefore, e-commerce fulfillment is the most critical aspect of your
business.
How many
Facebook or Instagram ads you've run or how well optimized your product pages are
with descriptions and images that can't make up for a negative delivery
experience.
The package
you send your customer is the first impression of your brand. Therefore, if
your product completeness improves, your sales and marketing will be better.
To ensure
top customer satisfaction and ensure your customers return to your store for
repeat business, you need to optimize and optimize your fulfillment chain so
that your online and offline business elements are in sync , to be able to
offer the best you can sell.
Now that we understand why
fulfillment is an integral part of your business. Let's move on to see what it
is in more detail!
Define E-Commerce Fulfillment
Ecommerce fulfillment refers to the part of your e-commerce business that involves the
tasks after the order is received. These include picking, packing, shipping and
delivering products to the customer's doorstep.
After your
customer places an order on your website, there are several steps involved in
processing it to prepare it for delivery.
These
include functions such as storage, inventory management, order management,
packaging, shipping, returns, post-order tracking, etc.
So, even
before you understood the concept of fulfillment, it has always been an
integral part of your e-commerce business, whether you deliver products from
your home or office.
Now that you
know what e-commerce fulfillment is and its role in e-commerce businesses,
let's quickly jump into e-commerce fulfillment processes.

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